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I’m an ambitious, award winning creative with 7+ years of relevant industry experience. I split my time between advertising and fine art, and I’m capable of working various roles, involving art direction, design and conceptual art.
With degrees in advertising and design, and years of practice, I’m able to develop new ideas, visualise creative concepts and oversee the creative process from conception to final sign off.
2015 / 2016 | MA Advertising (First Class Degree) | London College of Communication (UAL)
2011 / 2014 | BA Graphic Design (First Class Degree) | University of Salford
2013 / 2013 | BA Visual Arts (Erasmus) | Universidade do Porto
2007 / 2011 | English & German (First Class Degree) | Dr. Petar Beron High School, Bulgaria
Sr Integrated Designer
Meta / Facebook
September 2021 - Present
My responsibilities as a senior integrated designer at Meta primarily included the application of the current Facebook/Meta brand style on all creative coming from EMEA’s marketing team. As this role was internal, it required ongoing collaboration with various stakeholders, production partners, project managers and other creatives to ensure all materials coming from Meta were produced appropriately and fulfiled the projects’ needs.
PROJECTS: DisCo Holiday camping 2022, Ramadan campaign, Future Makers, Net New Podcast, Israel Start-up Programs, Now Then Ten Podcast, The Short Showcase, BRiM, Women in Tech, DEI Guidebook, Verticals
TYPE OF WORK: Creating a variety of on and off-platform materials, campaign localisation, UX/UI design, supervising third party work, animation, video editing, branding & brand guidelines development
Saatchi & Saatchi Wellness
May 2019 - August 2021
As a Senior Designer at SSW I primarily focus on developing new creative ideas for a variery of clients. My involvement with projects usually starts at pitch phase, in which ideas are explored and visualized, followed by production and delivery phase.
CLIENTS: Galderma, GSK, Nucala, Merck, Lixiana, Epiduo Forte, Fertility Network UK, Obseva, Aklief
WORK: Creative campaign visualization, video editing, UX design, social/digital design, web design, storyboarding, branding, brand guidelines development, retouching, supervising third party work and junior team members.
The Online Studio | Pinterest
Oct 2018 - May 2019
As a Digital Designer at OLS my day to day responsibilities primarily include the creation of sponsored content for Pinterest, video editing/motion graphics and visualization of offline advertising materials.
CLIENTS: Pinterest, Nike, XBOX, Chevrolet, Universal, Kia, Underarmor, LEGO, Amazon Home, RedBull, Land Rover, McCormick, Newchic, Wayfair, Jeep, Glade, Allmodern, Living Spaces, Nordstrom, Milk
WORK: Pins (standard content and in-feed advertising), retouching, motion graphics and insitu visualizations, pitch preparations, outdoor advertising mockups
Jan 2017 - Oct 2018
My role at Brandwidth covered various creative mediums - from digital design and art direction to print preparation and UX. Simultaneously working over different projects presents a daily challenge as well as an opportunity to grow. While at Brandwidth, I got the chance to develop various creative campaigns (print, email, UX) from initial sketches to final delivery.
CLIENTS: Toyota, Kia, Citroen, The UN, Royal Caribbean, FCO, JTI, Phillip Morris, AB Inbev, Mazda, Atkinsons, AHDB, Boehringer Ingelheim, Organix, IRN, Peter Rabbit, Placeshapers, 1HQ
WORK: UX/UI, email, banner and web design, infographics, social assets, game design, art direction, brochure design, advertorials, pre-press, retouching, branding, campaign ideas, photo shoot planning, illustration
Logic will get you from A to B.
Imagination will take you everywhere.