I’m a resourceful and ambitious London-based creative with 5+ years of industry practice. My professional focus is on art direction, but through my career I’ve worked in various creative sectors – branding, digital, print, UX/UI, campaign generating, planning and character design.
Working in an agency environment allowed me to refine my conceptual, technical and self-management skills, and thus far I’ve had the privilege to develop projects for brands such as Toyota, Kia, Nike, the UN, Xbox, Amazon, etc.
I’m confident that my industry experience and degrees in advertising (MA) and design (BA) make me a well-rounded professional, who’s capable of bringing value to any creative project. I’m always open to new professional challenges and I firmly believe that personal growth can only be achieved by overstepping one’s comfort zone and embracing unfamiliar territories.
2015 / 2016 | MA Advertising (First Class Degree) | London College of Communication (UAL)
2011 / 2014 | BA Graphic Design (First Class Degree) | University of Salford
2013 / 2013 | BA Visual Arts (Erasmus) | Universidade do Porto
2007 / 2011 | English & German [History Profile] (First Class Degree) | Dr. Petar Beron High School, Bulgaria
May 2019 - Present | Saatchi & Saatchi Wellness
As a Senior Designer at SSW I primarily focus on developing new creative ideas for a variery of clients. My involvement with projects usually starts at pitch phase, in which ideas are explored and visualized, followed by production and delivery phase.
Clients: Galderma, GSK, Nucala, Merck, Lixiana, Epiduo Forte, Fertility Network UK, Obseva
Creative work: Creative campaign visualization, video editing, UX design, social/digital design, web design, storyboarding, branding, brand guidelines development, retouching, supervising third party work and junior team members.
January 2017 - October 2018 | Brandwidth
My role at Brandwidth covered various creative mediums - from digital design and art direction to print preparation and UX. Simultaneously working over different projects presents a daily challenge as well as an opportunity to grow. While at Brandwidth, I got the chance to develop various creative campaigns (print, email, UX) from initial sketches to final delivery.
Clients: Toyota, Kia, Citroen, The UN, Royal Caribbean, FCO, JTI, Phillip Morris, AB Inbev, Mazda, Atkinsons, AHDB, Boehringer Ingelheim, Organix, IRN, Peter Rabbit, Placeshapers, 1HQ
Creative work: UX/UI, email, banner and web design, infographics, social assets, game design, art direction, brochure design, advertorials, pre-press, retouching, branding, campaign ideas, photo shoot planning, illustration
MIDWEIGTH DIGITAL DESIGNER
October 2018 - May 2019
As a Digital Designer at OLS my day to day responsibilities primarily include the creation of sponsored content for Pinterest, video editing/motion graphics and visualization of offline advertising materials.
Clients: Pinterest, Nike, XBOX, Chevrolet, Universal, Kia, Underarmor, LEGO, Amazon Home, RedBull, Land Rover, McCormick, Newchic, Wayfair, Jeep, Glade, Allmodern, Living Spaces, Nordstrom, Milk
Creative work: Pins (standard content and in-feed advertising), retouching, motion graphics and insitu visualizations, pitch preparations, outdoor advertising mockups
January 2015 - July 2015 | Design Board International
As a brand designer at Design Board International I had the opportunity to produce packaging design and advertising materials for multiple regional and international clients. In order to ensure quality work and smooth creative process, I often had to collaborate with other company designers, artworkers, account executives, brand managers, etc. Apart from work for external clients, I was often involved in internal design projects.
Clients: Devin, McCain Foodservice, Sportex, Astera, Zaharni Zavodi, Carrefour, Sofia Mel, Nestle Dubai, Maarud, Libeert, Dash, etc.
Design work: Packaging, leaflets, brochures, logo design, branding, illustration, recruitment banners, retouch, social media content.
Want to learn more? Contact me for more info about my experience.
Logic will get you from A to B.
Imagination will take you everywhere.