Future Makers is a brand identity project I worked on while being employed at Meta (formerly Facebook). I was tasked with the creation a unique branding for the marketing team of EMEA, that can unify everyone and make the department recognisable internally within Meta.

Working in collaboration with the stakeholders and creative lead, the concept behind the “North Star” was born. With this branding, we wanted to ensure there is plenty of flexibility of use and room for additions in future, as the whole idea of Future Makers is to be ever evolving and relevant with the trends in marketing.

Below can be seen the first version, which was approved and used by the team, as well as a second version (facelift) which I developed for my personal portfolio.