2021

Type of work:

• Full brand identity development

• Brand application

• Creation of print and digital assets 

Nucala is a medicinal product for severe eosinophilic asthma produced by GSK and in 2020 Saatchi Wellness was tasked with the development of a new creative campaign and brand refresh.

The “Bring back balance” creative illustrates how elevated levels of eosinophils throw people’s lives out of balance, but Nucala can restore things to normal by regulating the EOS levels, instead of completely eradicating the cells.

My campaign contributions included rebranding and design evolution, creation of guidelines, multiple eDA designs, print & digital ads, footage edits and eventuallya campaign case study video.