I was hired by GSMA on contracting bases as a senior UI designer with the sole purpose of redesigning their existent website. My responsibilities included the elevation and further development of the company’s brand identity online, creation of various primary pages (both desktop and mobile), building a library of reusable components for future use and establishing a cohesive user experience throughout the GSMA internet platform. Working in collaboration with the brand, content and development team, we were able to fully reimagine and modernise the site up to current standards.

When the first phase of GSMA's primary site redesign was completed, I got involved with various Ceros projects, which included the creation of variety of micro-sites, post-event reports (for MWC, M360 and 4YFN), case studies, showcase projects, campaign pages, sales decks, etc.