Killer Bites (or Mordiscos Letales) is a social awareness campaign I took part creating in 2019, while working at Saatchi & Saatchi Wellness.

The campaign’s goal was to educate younger people about the dangers of processed food and eventually lead them to do an online pre-diabetes test.

Our team decided to go with a comical / cartoonish creative direction and produce various over-the-top scenarious in which fast food is trying to kill people. With over exaggeration, bold typography and colour, we established a solid, recognisable identity for Killer Bites, which was further explored and adapted by local markets running the campaign.