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Acne’s Hidden Truth
Burden awareness campaign
2021
Type of work:
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Full brand identity development
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Campaign creative direction
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Storyboarding and art style development for video campaign
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Post photoshoot asset management and retouching
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Brand application in physical and digital mediums
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Restylane social media design and art direction
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Full creatove campaign guidelines creation
Acne’s Hidden Truth is a 2021 awareness campaign launched by Galderma to highlight the burden of acne and scarring among young people. The initiative seeks to challenge the perception that acne is a minor issue by presenting evidence and reports that underscore its significant emotional and physical impact.
My contributions to the campaign included designing the website's user journey and interface for both desktop and mobile, developing various brand assets, creating social media content, editing videos, producing initial print layouts, and overseeing aspects of site development which was done in collaboration with an external developer partner.












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